BRANDS

TELLING STORIES

Each brand has its story and identity. In a word: its own personality. On the basis of this, UCW has defined an approach which allows each team member to overcome the simple concept of license, with the aim of making each choice directly related to the professional development of the staff and the company. Proactively approaching each branding activity, from the positioning to the creative direction choices, through a particular attention to brand identity, storytelling and approach strategies towards the media, represents for the UCW team a fundamental condition to express in the best way possible what is a truly natural dedication to the brand with which the company decides to partner up.